Devina Bhojwani is our fearless leader who guides the team and franchisees into new and innovative directions with our programs, curriculum and more!
She has worked for 10 years in the Oil & Gas sector as head of financial planning and forecasting before pivoting her career to entrepreneurship. Devina owned and operated four of the Gymboree Play & Music centers in Houston including one was top performing in the nation. She has served on the board of Idea Lab Kids since 2017 and is currently the CEO.
Director of Sales and Operations
Erin provides constant and ongoing guidance and support to our franchisees in regards to sales and business strategies.
A native Houstonian having worked in management and operations for the Houston and Dallas areas for over 12 years.
Directors of Technology
As our Director of Technology, software engineering expert in the office, Mabast provides support by analyzing franchise and territory data developing and maintaining our propitiatory systems and LMS and supporting our tech curriculum, as well as instructing sells as representing the brand on the franchise sales front.
Manager of Curriculum
Laura started her career at Gymboree Play & Music in 2016 where she learned to read and implement curriculum through teaching. After a few months of teaching, she quickly moved to management.
In addition to developing curriculum for Science, Cooking, Art while leading our talented curriculum team, Laura provides support to the franchisees in regards to anything and everything related to curriculum and onboarding.
Rijah graduated with a bachelor’s degree in Marketing from the University of Houston. Prior to joining IDEA Lab, she has worked on a Higher Education project for Houston Community College, with experience in logistics, communication, and customer service.
Marketing and Social Media Strategy Advior
As the Branding and Creative Manager, Fernando is in charge of marketing responsibilities to develop and execute marketing strategies that increase brand identity and brand awareness to further advance IDEA Lab Kids brand and mission.
In addition to writing Coding and Programming curriculum, we go to Khadim for all of our web development needs! He leads the creation and management of our proprietary STEAM Hub.